DTF is the easiest method to underprice, and it happens in the friendliest way: the design itself looks cheap. A

Let me say this first, because I built prices on spreadsheets for years: a spreadsheet is not stupid. If your

Every screen printing job asks the same three questions: how many shirts, how many colors, and how many print locations?

Most printers don’t have a pricing problem. They have a guessing problem. They look at what the shop down the

Somebody once asked me to print 50 shirts for $150. That’s $3 a shirt — less than the blank costs.

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